“Americana,” which started in the year 2000, has maintained its concept of mix coordination since its establishment. The styling incorporates a matte texture against the gloss, a wrinkled material against high-quality fabrics, and humor against philosophy as key elements.
The philosophy behind suggesting matte, wrinkled, and humorous aspects is rooted in the belief that incorporating somewhat complex elements enhances the overall design. The brand avoids setting specific themes for each season and focuses on creating understated garments that align with the mood of the era, ensuring they do not overly stand out.